After a decade working in the kitchen and wine accessories industry. Its founder contacted us to bring his new brand XUTILL to life. We saw an opportunity to position the brand as part of a generational movement towards moderation at a time when customer experience has never been more important.
The brand ethos of “Live the Experience” became a creative guide that served as the basis for the visual and verbal expression, appealing to a new type of brand, positioning itself to a younger audience, targeting both male and female audiences. This reflected the founder’s vision of moving away from a more elitist and conservative world.
The result is a brand that embodies a young and fun brand experience.
Gabina developed its ecommerce site. It is aimed at both a local and international audience.
