Ronée, ESP/ARG

This brand of handbags and purses started in a workshop in Buenos Aires, Argentina.

Ornella Mancini, a clothing designer, began to develop these timeless products, made of 100% vegetable tanned cowhide leather. After a few years, the brand had the opportunity to expand to Barcelona, Spain.

In a strategic approach, its beginnings have served as a basis to generate its visual and verbal language and content creation, all aimed at a global audience, we helped to position the brand.

The art direction highlights the personal and handcrafted character of the products. The end result is a global brand with style, substance and purpose.

Client: Victoria Nesticó
Services: Diseño, Branding, Website