Ronée, ESP/ARG This brand of handbags and purses started in a workshop in Buenos Aires, Argentina. Ornella Mancini, a clothing designer, began to develop these timeless products, made of 100% vegetable tanned cowhide leather. After a few years, the brand had the opportunity to expand to Barcelona, Spain. In a strategic approach, its beginnings have served as a basis to generate its visual and verbal language and content creation, all aimed at a global audience, we helped to position the brand. The art direction highlights the personal and handcrafted character of the products. The end result is a global brand with style, substance and purpose. Client: Victoria Nesticó Services: Diseño, Branding, Website